A: What are the selling points of your product？ B: _____

國貿業務 · 乙級 · 貿易函電 · Q155

In addition to a vast network of distributors across the country, we have more than 30 offices around the world.

It's designed to conserve energy and it rarely needs servicing.

If you order 200 units or more, you will receive a five percent special discount.

It is compact, easy to use, and is the most powerful tool in its class.

3 / 5

本題屬於複選題型，要求考生能精確區分產品本身的性能特點與外部商業條件。由於必須正確判別所有選項的真偽才能得分，且選項中包含容易混淆的商業術語，提升了整體解題的複雜度。

② It's designed to conserve energy and it rarely needs servicing.:此選項明確指出產品具備節能設計（energy conservation）與低維修頻率兩大特性，直接回應產品本身的技術優勢與使用效益，完全符合selling points的定義。
④ It is compact, easy to use, and is the most powerful tool in its class.:此選項列出三項產品賣點：體積小巧（compact）、操作簡便（easy to use），以及同級別中最強性能（most powerful in its class），直接且具體地說明了產品的核心競爭優勢。

① In addition to a vast network of distributors across the country, we have more than 30 offices around the world.:此選項描述的是經銷商網絡與全球辦事處數量，屬於公司規模與通路佈局的說明，而非產品本身的賣點（selling points）。題目詢問的是產品優勢，非企業營運規模。
③ If you order 200 units or more, you will receive a five percent special discount.:此選項談論的是批量訂購折扣（bulk order discount），屬於貿易條件與定價策略範疇，而非產品本身的賣點。此為價格優惠，非產品功能或性能優勢。

"在貿易函電情境中，selling points（賣點）專指產品本身的功能特性、性能優勢或使用效益，而非公司規模、通路網絡或價格條件。常考陷阱在於混淆產品優勢與商業條件（如折扣、付款方式、交貨期限）。答題時應聚焦於產品的設計特點、效能表現、耐用度或使用者體驗等面向。"

①In addition to a vast network of distributors across the country, we have more than 30 offices around the world.0%

②It's designed to conserve energy and it rarely needs servicing.0%

③If you order 200 units or more, you will receive a five percent special discount.0%

④It is compact, easy to use, and is the most powerful tool in its class.0%

此答題分佈是根據學員在 LongePass 模擬考等實際作答紀錄計算而成。與考友分享這道歷屆試題與詳細解析！